An itinerant event was organized to present to citizens the strategic policies and actions undertaken by the Lombardy Region (DG Commerce, Tourism and Services, and DG Infrastructure and Mobility).
An itinerant event was organized to present to citizens the strategic policies and actions undertaken by the Lombardy Region (DG Commerce, Tourism and Services, and DG Infrastructure and Mobility).
An itinerant event was organized to present to citizens the strategic policies and actions undertaken by the Lombardy Region (DG Commerce, Tourism and Services, and DG Infrastructure and Mobility).
An itinerant event was organized to present to citizens the strategic policies and actions undertaken by the Lombardy Region (DG Commerce, Tourism and Services, and DG Infrastructure and Mobility).
An itinerant event was organized to present to citizens the strategic policies and actions undertaken by the Lombardy Region (DG Commerce, Tourism and Services, and DG Infrastructure and Mobility).
An itinerant event was organized to present to citizens the strategic policies and actions undertaken by the Lombardy Region (DG Commerce, Tourism and Services, and DG Infrastructure and Mobility).
An itinerant event was organized to present to citizens the strategic policies and actions undertaken by the Lombardy Region (DG Commerce, Tourism and Services, and DG Infrastructure and Mobility).
An itinerant event was organized to present to citizens the strategic policies and actions undertaken by the Lombardy Region (DG Commerce, Tourism and Services, and DG Infrastructure and Mobility).
An itinerant event was organized to present to citizens the strategic policies and actions undertaken by the Lombardy Region (DG Commerce, Tourism and Services, and DG Infrastructure and Mobility).
An itinerant event was organized to present to citizens the strategic policies and actions undertaken by the Lombardy Region (DG Commerce, Tourism and Services, and DG Infrastructure and Mobility).
An itinerant event was organized to present to citizens the strategic policies and actions undertaken by the Lombardy Region (DG Commerce, Tourism and Services, and DG Infrastructure and Mobility).
An itinerant event was organized to present to citizens the strategic policies and actions undertaken by the Lombardy Region (DG Commerce, Tourism and Services, and DG Infrastructure and Mobility).

The Blu Oberon team took care of the event’s concept, designed the mobile tensile structure and visit paths, created all the structural and multimedia setups, including the large 3D prototyped model of the territory, managed the drafting of content and its rationalization in the fully developed multimedia communication products, and composed the emotional storytelling presented to the public.

Itinerant event across the 12 Lombard provinces

An itinerant event was organized to present to citizens the strategic policies and actions undertaken by the Lombardy Region (DG Commerce, Tourism and Services, and DG Infrastructure and Mobility).

The Blu Oberon team took care of the event’s concept, designed the mobile tensile structure and visit paths, created all the structural and multimedia setups, including the large 3D prototyped model of the territory, managed the drafting of content and its rationalization in the fully developed multimedia communication products, and composed the emotional storytelling presented to the public.

The 3D prototyped model involves the use of an innovative image and video projection technology, bringing its static surface to life. Thus, a series of videos are produced, capable of describing, with spectacle and emotion, a territory, an urban project, a city, a historic district, or one only imagined. With diagrams, lighting, information, or a photorealistic digital fabric.
The video projection will be perspectively deformed by the three-dimensional surface of the model’s plane, creating photorealistic textures or geometric highlights directly on the surfaces of the volumes.

Client: Lombardy Region

Partners: SASA Srl, A2A, Autostrade Lombarde, BREBEMI Spa, Italiana Costruzioni, SACBO Spa, SEA

Location: Bergamo, Brescia, Como, Cremona, Lecco, Lodi, Mantova, Milano, Monza, Pavia, Sondrio, Varese