Metavisual Models
Technology and communication.Thanks to Metavisual Models,a possible union.
Blu Oberon offers public administrations and companies innovative tools, complementary to digital twins, to communicate change across cities and territories. Thanks to real three-dimensional representation and immersive technologies, it becomes possible to offer citizens and stakeholders fresh perspectives and an overall view of the data and of what lies ahead.
Phygital twin = Physical + Digital Twin
Blu Oberon offers public administrations and companies the innovation of a physical digital twin: this becomes possible with Metavisual Model technology, which can show reality in 3D right before your eyes with no need for headsets, glasses or other devices. A new perspective for studying change live and communicating it in an emotional way across cities and territories, offering citizens and stakeholders an overall view of the data and of what lies ahead.

Cities and territories
Metavisual models of cities and territories
With Metavisual Models you can experience places and projects in an extraordinary way, as if in flight, to grasp the bigger picture, in space and in time.
A tool ideally suited to the urban digital ecosystem, the Metavisual Model can serve as a powerful dynamic representation of the present and future of a city or entire regions, telling the story of strategies and projects while at the same time gathering valuable opinions and contributions from citizens, city users and stakeholders.
Immersive experience
Exploring today's and tomorrow's city in live 3D
Making the 3D model of today's city – or tomorrow's – explorable first-hand by citizens delivers fully immersive, engaging experiences capable of collecting valuable input for recognising the community's needs and weighing up the solutions.
The approach proposed is that of the live 3D model, complete with simulations of pedestrian and vehicle traffic.

Streaming conference at Milano Digital Week
Urban digital twins for participatory policies:cities that listen, inclusive cities.
The speakers
- Giordana Castelliprimo tecnologo CNR – DIITET
- Stefan ClaraSindaco di Amlach (Lienz, Austria)
- Stefano Daellimoderatore, cofondatore FROM – Moltiplichiamo valore pubblico
- Layla PavoneComune di Milano, Head of Innovation Technology and Digital Transformation Board
- Paco Simonefounder & CEO Blu Oberon – ricerca e innovazione tecnologica
In recent years, public administrators have paid ever greater attention to the development of urban digital twins, tools with which to explore reality, detect its changes and plan the future. Yet digital twins could also become instruments of participatory policy, making citizens active players in recognising needs and weighing up solutions.
This conference first sets out to present, together with those responsible, the most significant cases in the strategic policies of a number of cities that have chosen to adopt a digital twin. Milan too is building its own digital twin, and the event will be an opportunity to take stock with Layla Pavone, Head of Innovation Technology and Digital Transformation Board of the City of Milan.
How can a city be inclusive of the many voices of those who live in it, work, study or simply visit? This is where the digital twin can prove a formidable tool in the service of participatory policy, designing the future by involving not only major stakeholders but also the community made up of citizens, students, commuters and tourists.


