A major 3D project to reconstruct the entire urban fabric of the city of Legnano and to replace its disused sites and areas awaiting regeneration with the key urban development schemes planned for tomorrow. The presentation at Italy’s most important real estate trade fair. The supporting communication materials. This is the integrated communication plan created by the Blu Oberon team to reveal the new face of Legnano.
A full 3D reconstruction of the city of Legnano was produced in order to graft onto it the major urban development schemes planned for the areas set for regeneration. The virtual model thus obtained became the basis for composing a compelling overview film, capable of vividly conveying to citizens and stakeholders the transformations of the urban landscape.
The institutional communication plan then covered the concept and construction of the City of Legnano’s stand at EIRE, the leading real estate trade fair in Italy.
The choice of materials aimed to make the stand’s structural elements transparent, almost ethereal, so as to draw the eye instead to the multi-angled screen monolith. A triptych of digital frames rounded out the supports for the bespoke audiovisual content, while at the opposite end an illuminated counter presented the exclusive brochure devoted to the transformations of the urban system, with its clean, understated design.
Client: ARPANet for the City of Legnano
Partner: Euroimmobiliare