“Long-life menu” communication campaign
For the Department of Health of the City of Milan, the Blu Oberon team oversaw the full range of communication campaigns dedicated to the programmes and objectives of the Health Policies division, focusing in particular on the conception and production of print, video and web communication materials, used across dozens of events and initiatives held throughout the city.
The “Long-life menu” campaign involved fifty Milan restaurants in offering balanced, healthy menus for every season of the year, with the aim of raising public awareness of healthy lifestyles.
Carried out in partnership with Agrimercati, Camera di Commercio di Milano, EBtpe and EXPO 2015, the project was followed through every stage: from the conception and production of the brand to the definition of the coordinated identity, from packaging design to the many variations across a wide array of media, including advertisements, postcards, window stickers, recipe cards and binders for participating restaurants, posters and billboards.
Alongside visual design and production, the Blu Oberon team handled every editorial aspect (concept, copywriting, layout, proofreading) as well as the printing of the materials.
The team also oversaw the publication of the “Quaderni della Salute”, thematic periodicals issued by the City of Milan.