Ad Artem
The Blu Oberon team developed the web platform and the mobile application (for Android devices) to manage guided tours at Milano’s leading cultural venues. The system relies on geolocation and on a purpose-built Internet-of-things network deployed across the area to activate the online booking and purchasing of guided tours in real time.
Thanks to the system that was implemented, it is now finally possible to request and immediately obtain guided tours at the cultural venues where Ad Artem runs the service.
Through geolocation and a network of smart plates fitted with QR Codes and NFC microchips, visitors waiting to enter an exhibition can use their phone to request and buy the available guided tours directly on the app, even just a few minutes before they begin.
A dedicated access reserved for guides makes it possible to track bookings and payments in real time, automatically assigning each guide the number and type of people to take on the tour.
The solution has greatly simplified the work, optimising resources for the client and aiming to significantly reduce the level of unsold places.
For the public, it offers an innovative and enjoyable purchasing experience, letting people discover a wide catalogue of entertainment activities available at Milano’s main points of interest.